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Meta plans to more broadly label AI-generated content

Mets says it will more broadly apply labels to AI-generated content across its platforms. The company claimed its existing policy was "too narrow," concurring with an Oversight Board recommendation.

"This timeline gives people time to understand the self-disclosure process before we stop removing the smaller subset of manipulated media," Meta's vice president of content policy Monika Bickert wrote in a blog post. "If we determine that digitally-created or altered images, video or audio create a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label so people have more information and context," Bickert wrote. While the company generally believes that transparency and allowing appropriately labeled AI-generated photos, images and audio to remain on its platforms is the best way forward, it will still delete material that breaks the rules.

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