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Meta plans to ramp up labeling of AI-generated images across its platforms

Meta says it will ramp up labelling of AI-generated images across Facebook, Instagram and Threads in the coming months. It plans to do the same with AI-generated audio and video as third-party tools start incorporating industry-standard invisible signals.

According to Meta's president of global affairs, Nick Clegg, the company has been working with partners from across the industry to develop standards that include signifiers that an image, video or audio clip has been generated using AI. Meta shared the update on its approach to labeling AI-generated content just a few days after CEO Mark Zuckerberg shed some more light on his company's plans to build general artificial intelligence. The pledge to more broadly label AI-generated content also comes just one day after Meta's Oversight Board determined that a video that was misleadingly edited to suggest that President Joe Biden repeatedly touched the chest of his granddaughter could stay on the company's platforms.

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