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Meta prepares to say goodbye to Facebook's News tab this spring

Its retention rate just wasn't there.

The company said in its post, "We have to focus our time and resources on things people tell us they want to see more of on the platform..." Meta added this is also a part of its "ongoing effort" to realign its investments into its products. The short videos launched in 2022 as Facebook's answer to TikTok, which featured editing tools and ways for new creators to earn money. Meta continued to plug even more ways for creators to make money while also rolling out tools to boost their discovery rate in your feed.

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