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Meta Ray-Ban Display fail wasnt the worst. These tech demos are more cringe.
From Steve Jobs on down, tech titans know what it's like to screw up on stage. Why do we like to watch?
And in the Microsoft annals, there's no greater example than Windows president Steven Sinofsky unveiling what the company hoped would be its iPad killer, the Surface tablet. For true classic cringe, you need a product failing twice at the supposedly easy task it's asked to do, ideally with a spinning wheel moment where its software just hangs. That's what happened at a "Made by Google" event in 2024, where senior director of product Dave Citron tries to show off how his Pixel can look at a Sabrina Carpenter concert poster and figure out if there's space in his calendar for him to get tickets.
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