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Meta risks sanctions over “sneaky” ad-free plans confusing users, EU says
Consumer laws may change Meta’s ad-free plans before EU's digital crackdown does.
Because users were given such short notice, they may have been "exposed to undue pressure to choose rapidly between the two models, fearing that they would instantly lose access to their accounts and their network of contacts," the EC said. To resolve the EC's concerns, Meta may have to give EU users more time to decide if they want to pay to subscribe or consent to personal data collection for targeted ads. The EC's vice president for values and transparency, Věra Jourová, provided a statement in the press release, calling Meta's abrupt introduction of the "pay or consent" model "sneaky."
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