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Meta says end of fact-checking hasn’t impacted ad spend
Meta says its controversial decision to put an end to its fact-checking program hasn't impacted advertiser spend. On its Q4 2024 call, Meta CFO Susan Li
Meta says its controversial decision to put an end to its fact-checking program hasn’t impacted advertiser spend. Li told investors Meta hadn’t “seen any noticeable impact from our content policy changes on advertiser spend,” but didn’t share any specifics. The executive also pushed back at people’s interpretation of the end of fact-checking as meaning that Meta no longer cares about adding context or combatting misinformation.
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