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Meta says it will label AI-generated images on Facebook and Instagram


Facebook and Instagram users will start seeing made-by-AI labels on deepfake images that appear on their social media feeds, part of a broader tech industry initiative to sort between what’s real and not.

Meta’s president of global affairs, Nick Clegg, didn’t specify Tuesday when the labels would appear but said it will be “in the coming months” and in different languages, noting that a “number of important elections are taking place around the world.” “In the coming months, we’ll introduce labels that inform viewers when the realistic content they’re seeing is synthetic,” YouTube CEO Neal Mohan reiterated in a year-ahead blog post Tuesday. One potential concern for consumers is if tech platforms get more effective at identifying AI-generated content from a set of major commercial providers but miss what’s made with other tools, creating a false sense of security.

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