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Meta says it will pass on the Apple tax to advertisers paying to boost posts on Facebook and Instagram

Meta is hoping to leverage advertiser outrage in its battle with Apple over in-app purchase fees by announcing that it will soon pass on Apple's 30%

In an announcement, the social networking giant explains that starting later this month, advertisers who want to pay to boost a post in the Facebook or Instagram iOS app will now be billed through Apple, where this additional charge will now be levied. But Meta understands that customers won’t see this as a convenience — in-app purchases are the easiest way to transact on Apple’s devices. This will require them to add prepaid funds to their accounts to draw from for a boost, Meta explains, which incurs the 30% fee.

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