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Meta tells Instagram, Facebook users how to avoid Apple’s fees
Meta is adding the infamous Apple tax to its paid Instagram and Facebook boosts later this month, but is also telling buyers how to avoid those pesky App Store fees.
Meta will become beholden to Apple's 30% in-app purchase fee later this month, but wants Facebook and Instagram users to know there's an easy way to avoid these extra costs. Boosts purchased through Meta's iOS apps will also have to be paid in full in advance when the Apple service fee takes effect. Apple has long been known as a walled garden with a substantial app store surcharge, which the tech firm has defended as part of its method of protecting users.
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