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Meta to expand labelling of AI generated imagery in election-packed year
Meta is expanding the labelling of AI-generated imagery on its social media platforms, Facebook, Instagram and Threads, to cover some synthetic imagery Meta is expanding the labelling of AI-generated imagery on its social media platforms, Facebook, Instagram and Threads, to cover some synthetic imagery that's been created using rivals' generative AI tools.
“[W]e’ve been working with industry partners to align on common technical standards that signal when a piece of content has been created using AI,” wrote Meta president, Nick Clegg, in a blog post announcing the expansion of labelling. While Meta is keenly heaping attention on the risks around AI-generated fakes, it’s worth remembering that manipulation of digital media is nothing new and misleading people at scale doesn’t require fancy generative AI tools. Asked whether, in light of the Board’s review, Meta is looking at expanding its policies to ensure non-AI-related content manipulation risks are not being ignored, its spokesman declined to answer, saying only: “Our response to this decision will be shared on our transparency centre within the 60 day window.”
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