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Meta to force financial advertisers to be verified in bid to prevent celebrity scam ads targeting Australians
Exclusive: Businesses to require financial services license number to post Facebook ads, while individuals will need government-issued ID
Fake celebrity investment scams may soon be harder to push on Facebook and Instagram, with Meta introducing a requirement that financial advertisers are verified. Beginning in early February 2025, Meta will require advertisers seeking to run ads about financial services to verify information about who are the beneficiary and payer. Meta has faced pressure from politicians and regulators in the past few years to tackle the plague of scams featuring deepfake images of public figures, such as Martin Lewis, David Koch, Gina Rinehart, Anthony Albanese, Larry Emdur, Guy Sebastian and others, used to promote investments.
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