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Meta to let EU users deny cross-site tracking as Digital Markets Act bites

Meta has provided new details of how it plans to respond to incoming competition rules in the European Union that aim to tackle abusive behaviors by Big Meta has provided new details of how it plans to respond to incoming competition rules in the European Union which aim to tackle abusive behaviors by Big Tech.

Meta has provided new details of how it plans to respond to incoming competition rules in the European Union that aim to tackle abusive behaviors by Big Tech by enforcing fairer dealing on a handful of the world’s most powerful platforms. Breaches of the regime, which is policed by the European Commission itself, can attract fines of up to 10% of global annual turnover — or billions of euros apiece — so the consequences for violating these rules are sizeable enough that Big Tech can’t simply ignore them. So, for example, it will be up to EU regulators to decide whether a choice where the ability of users to play Facebook games with their friends is withheld unless they agree to Meta’s cross-site tracking and profiling of their activity on its platforms meets the GDPR bar for consent to be “freely given” or not.

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