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Meta to pay Threads creators for engaging content based on performance

Meta has decided to experiment with a bonus payment initiative for creators who provide engaging content on Threads, its rival app to Elon Musk's X.

Meta has decided to experiment with a bonus payment initiative for creators who provide engaging content on Threads, its rival app to Elon Musk’s X. Threads is currently top of the charts in the Apple App Store which shows people are gravitating towards it as reflected by Meta CEO Mark Zuckerberg. As of February this year, X had 27 million daily active users of its mobile app in the United States, a reduction of 18% from the previous 12 months, found research from Sensor Tower, a San Francisco-based market intelligence company.

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