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Meta Wants More AI Bots on Facebook and Instagram
Meta says to expect AI “profiles” on Facebook and Instagram.
The company also clearly noticed the rise of Character.ai, the popular — but possibly doomed — lawsuit magnet of an app in which young users create and chat and act out fictional scenarios with AI characters. When Facebook and Instagram were new, the content you encountered wasn’t just created by people you knew or chose to follow — it carried with it legible and obvious evidence of provenance. A lot of formerly social aspects of a platform like Facebook, in other words, have already been automated and replaced with machine learning, but each step in this direction has been subtle and somewhat concealed: You don’t really know, and certainly aren’t clearly told, why Meta assumes this or that Instagram Reel is something you want to see, or why one thing appears above another in an algorithmically sorted feed.
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