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Meta wants you to be on your phone during special showings of M3GAN
Horror entertainment specialist Blumhouse is running special screenings of its movie M3GAN where audiences will be encouraged to use their smartphones.
During these one-night engagements, viewers can use Meta's Movie Mate service to access second screen content, such as a chatbot version of the M3GAN doll, film trivia and behind-the-scenes details. "The M3GAN in-theater Movie Mate is a first-to-market moviegoer experience," said Omar Zayat, group lead entertainment, tech, travel, gaming and auto at Meta. AMC started hosting special sing-along showings of Wicked because some audience members apparently couldn't stop themselves from doing their best Cynthia Erivo and Ariana Grande impressions.
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