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Meta will begin to label, not remove, misleading content that is AI-generated, but doesn’t violate any other policies


(Bloomberg) -- Meta Platforms Inc., the parent company of Facebook and Instagram, is changing its policies to allow more AI-generated content to stay up on its sites, even if that content is misleading. Most Read from BloombergTexas Toll Road Takeover to Cost Taxpayers at Least $1.7 BillionBiggest Quake in 140 Years Rattles NYC, Disrupts Air TrafficZimbabwe Replaces Battered Dollar With New Gold-Backed Currency Called ZiGSaudi Crown Prince MBS’s $100 Billion Foreign Investment Quest FaltersGivin

The new policy extends to “digitally created or altered images, video or audio,” the company wrote Friday in a blog post. Meta announced the change after its Oversight Board, an independent group of academics and researchers that review the company’s content moderation decisions, criticized the “manipulated media” policy in February, calling it “incoherent.” The board also recommended using more labels on AI-generated content instead of removing the videos or posts. “We agree that providing transparency and additional context is now the better way to address this content,” Meta wrote in the blog post.

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