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Meta will label AI-generated images from OpenAI, Google and other companies
Meta Platforms will penalize users who fail to label AI-generated audio and visual content posted on its platforms, its top policy executive said on Tuesday.
The comments came following Clegg's announcement in a blog post that Meta would begin detecting and labelling images generated by other companies' artificial intelligence services in the coming months, using a set of invisible markers built into the files. Meta will apply the labels to any content carrying the markers posted to its Facebook, Instagram and Threads services, in an effort to signal to users that the images — which in many cases resemble real photos — are actually digital creations. The approach builds off a template established over the past decade by some of the same companies to co-ordinate the removal of banned content across platforms, including depictions of mass violence and child exploitation.
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