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Meta will make advertisers cover Apple's 30 percent fee on boosted Facebook and Instagram posts

Influencers and businesses who promote Instagram and Facebook posts through Meta's iOS apps will soon need to pay more to cover a 30 percent cut that Apple is taking.

Meta says it will start making businesses and influencers cover the cost of a 30 percent fee Apple is charging when they pay to promote their posts on the Facebook and Instagram iOS apps. They’ll have to add prepaid funds to their account and pay for boosted posts in advance of publishing them instead of after the ads run. If advertisers add prepaid funds through the Facebook or Instagram iOS apps, they'll be subject to Apple's 30 percent service fee.

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