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Meta will stop running political ads in the EU
The decision comes ahead of the EU’s extensive new rules around transparency from advertisers.
In a statement released by the company on Friday, Meta said the EU’s incoming Transparency and Targeting of Political Advertising(TTPA) regulations presented it with "significant operational challenges and legal uncertainties." The company’s decision only applies to the EU, and Meta users, including politicians, living in member states will still be allowed to discuss and share political content provided it isn’t via paid advertising. Last year, Google stopped serving paid-for political ads in the EU, including on YouTube, and the company ultimately avoided fines for its allegedly "abusive" online advertising practices in 2019.
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