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Meta working on generative AI model to power Reels and more, says head of Facebook
Video is just the beginning of the company's plans.
In a wide-ranging conversation at Morgan Stanley’s tech conference in San Francisco, Tom Alison, head of Facebook, noted that Meta’s roadmap extends into 2026 and is focused on developing an AI model that can power all of video, including Reels and longer published forms of content. (Image credit: Meta)According to Alison, Reels make up a third of total watch time on Facebook, which means two-thirds is based on the social media company’s existing profile. In a use case by Alison, a user who was recommended content about Taylor Swift could then utilize the Meta Assistant to find out when her next tour date is rather than wait for a commenter to answer the question or to jump off the platform to search it.
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