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Meta’s ‘consent or pay’ data grab in Europe faces new complaints
A controversial move by Meta last year, when it switched to charging users in the Europe Union for an ad-free subscription for access Facebook and/or Meta is facing a fresh set of complaints from consumer protection authorities in the EU over a controversial switch to charging users for an ad-free subscription unless they agree to being tracked and profiled for ad targeting.
A controversial move by Meta last year, when it switched to charging users in the Europe Union for an ad-free subscription for access Facebook and/or Instagram unless they agreed to be tracked and profiled so it could keep running its attention-mining microtargeting ad business, has triggered a set of complaints from consumer rights groups. Broader, coordinated action from the sector last November saw BEUC and 18 of its member groups filing complaints against what they dubbed “unfair, deceptive and aggressive practices” by Meta that they assert breach the bloc’s consumer protection rules. If Meta does not engage with the CPC’s process, such as by offering concessions aimed at remedying the groups’ complaints, it could face enforcement action by consumer regulators (which are empowered to issues fines of up to 4% of global turnover).
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