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Meta's Ad Algorithm Directs Black Users to For-Profit Colleges
Meta's ad algorithms show racial bias by disproportionately steering Black users towards more expensive for-profit colleges.
Meta’s ad algorithms show racial bias by disproportionately steering Black users towards more expensive for-profit colleges, a recent study found. Prior audits revealed discriminatory practices in housing and employment ads, prompting Meta to modify its algorithms to reduce bias in these areas. “We’d like Meta to turn off its algorithmic ad delivery optimization in all advertising domains that relate to life opportunities, civil rights, and societally important topics (such as education, insurance, healthcare, etc.,” Korolova told The Register.
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