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Meta's AI Profiles Are Already Polluting Instagram and Facebook With Slop

Hollow-eyed insincere robot posters are already flooding Meta's sites and they're everything we dreaded.

Something about George Romero’s 1978 film about doomed survivors riding out the zombie apocalypse in a shopping mall feels resonant today as I look across Meta’s suite of AI-created profiles. Digital town squares populated by undead posters, zombies spouting lines they learned from an LLM, the digested material from decades of the internet spewed back at the audience. Nothing says ‘friendship goals’ like being confined to a car with your favorite people, navigating unfamiliar roads, and sharing questionable gas station snacks.

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