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Meta’s AI tools for advertisers can now create full new images, not just new backgrounds
Meta claims that it has strong guardrails in place to prevent its system from generating inappropriate ad content or low-quality images.
But if it was the coffee cup itself that was for sale, then the AI variations Meta offers could be versions of the product that didn’t exist in real life. Meta admits this is a possible use case, saying that an advertiser could tailor the generated output with the coming Text Prompt feature with different colors of their product, from different angles and in different scenarios. One advertiser, smartphone case maker Casetify, said that using Meta’s GenAI Background Generation feature led to a 13% increase in return on its ad spend.
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