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Meta’s going to put AI-generated images in your Facebook and Instagram feeds


Facebook and Instagram feeds are about to get messier.

At the Meta Connect event on Wednesday, the company announced that it’s testing a new feature that creates AI-generated content for you “based on your interests or current trends” — including some that incorporate your face. One example (embedded below) shows several AI-generated images of “an enchanted realm, where magic fills the air.” But others could contain your face... which I’d imagine will be a bit creepy to stumble upon as you scroll. During an interview with The Verge ’s Alex Heath, Meta CEO Mark Zuckerberg said that adding AI images to your feeds is the next “logical jump” for Facebook and Instagram.

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