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Meta's head of Oculus Publishing debunked Quest Store 'theories' and hinted at their Quest 4 audience at GDC

Chris Pruett's panel discussed how struggling VR devs should pivot, shared internal sales figures, and revealed a major audience for Quest 4 headsets.

They found that most users buy a ton of games after they first unbox their VR headset but then never return to the Quest Store to browse, except when "off-platform advertising" draws them to one specific title. (Image credit: Nicholas Sutrich / Android Central)For now, though, Pruett's talk makes clear that developers need to find alternative ways to reach audiences, not simply hope they stand out by quality and old successes. (Image credit: Michael Hicks / Android Central)Speculation aside, this talk made it clear that Pruett wants to debunk the idea that Horizon Worlds, Gorilla Tag, and traditional Quest games can't co-exist.

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