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Meta’s new AI deepfake playbook: More labels, fewer takedowns

Meta has announced changes to its rules on AI-generated content and manipulated media, following criticism from its Oversight Board. Starting next month

Since last August the pan-EU law has applied a set of rules to its two main social networks that require Meta to walk a fine line between purging illegal content, mitigating systemic risks and protecting free speech. Meta’s advisory Board, which the tech giant funds but permits to run at arms length, reviews a tiny percentage of its content moderation decisions but can also make policy recommendations. “If we determine that digitally-created or altered images, video or audio create a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label so people have more information and context,” she wrote.

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