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Meta’s new music deal with UMG includes Threads and WhatsApp

UMG has new agreements with Meta and TikTok in 2024.

The new multi-year agreement announced Monday now includes licensed media in content like short-form videos on Threads and WhatsApp, as well as FaceBook, Instagram, Messenger, and Horizon. In a press statement, Meta’s VP of music and content business development, Tamara Hrivnak, says the partnership between Meta, UMG, and Universal Music Publishing Group, will work “closer” together and “in new ways on WhatsApp, and more.” The companies have not revealed many details on the agreement, but do say the partnership is “multifaceted” and will address “unauthorized AI-generated content that could affect artists and songwriters,” amongst other things. That agreement allowed users to upload videos and content using music from UMG on platforms, like Instagram and Oculus, to address copyright infringement issues.

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