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Meta’s Pay-for-Privacy Model Is Illegal, Says EU
In the latest big tech reprimand, European Commission officials say the tech giant must offer another option for EU users to opt out of targeted advertising.
On Monday, however, the European Commision rejected its latest solution, arguing its “pay or consent” subscription is illegal under the bloc’s new digital markets act(DMA). “Our preliminary view is that Meta’s “Pay or Consent” business model is in breach of the DMA,” Thierry Breton, Commissioner for the EU’s Internal Market, said in a statement. “Subscription for no ads follows the direction of the highest court in Europe and complies with the DMA,” Meta spokesperson Matt Pollard told WIRED, referring to a Court of Justice of the European Union (CJEU) decision in July that said that Meta needed to offer users an alternative to ads, if necessary for an appropriate fee.
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