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Meta's Q2 earnings continue to soar as AI fuels its ad revenue
The company made $47.52 billion in revenue this quarter, thanks to digital ads and AI enhancements.
Meta attributes these strong financial results to its digital advertising sector, which brought in $46.56 billion, representing approximately 98% of its total revenue, up by 21% year-over-year. Zuckerberg said during the earnings call today that this strong momentum in digital advertising was driven by AI, with roughly 5% more ad conversions on Instagram and 3% on Facebook. Other than that, Zuckerberg indicated that AI advancements also helped users stay on Meta's platforms like Facebook and Instagram for longer and continued to show strong engagement.
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