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Meta's Ray-Ban smart glasses are a hit, and it's now planning a massive production ramp-up


Meta’s Ray-Bans have hit 2 million sales, and now their maker is gearing up to push 10 million a year.

Rumors suggest Meta is working on a version with a built-in display, with future models potentially leaning heavily on AI. Meta is going all out to push its smart glasses, even dropping big-budget Super Bowl ads starring A-list celebrities. During EssilorLuxottica’s FY2024 earnings call, CEO and Chairman Francesco Milleri predicted that glasses are set to become the go-to digital platform for tackling our everyday needs.

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