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Meta’s Threads is developing its own take on Bluesky’s ‘Starter Packs’

Hoping to quell some of the momentum behind social network Bluesky, a competitor to X and Meta's Threads, Meta is developing a feature that takes

Unlike Threads, which is built off the back of Instagram’s existing social graph, Bluesky needed a way to quickly and easily connect new users to others in its community whose posts they may find interesting. The move came after backlash over its earlier decision to limit political content from being recommended across the app and on Instagram — a choice that pushed some users to adopt Bluesky instead. Instagram head Adam Mosseri admitted on Threads that Meta had shipped “a few things” on the app without testing them first, in response to a post about Bluesky’s competitive threat.

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