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Meta’s Threads is thriving one year in, but X is still in the fight

The site arrived at the right moment.

While the site was rushed into existence with a bare-bones set of features, Meta has steadily improved upon the app to make it a decent place for people looking to post on a platform that isn’t X. By last summer, Elon Musk’s takeover of X — which back then was still called Twitter — hadn’t only seen him wantonly firing vast swaths of the company and shutting off servers but also making changes with real consequences for the site’s user experience. Yet Instagram boss Adam Mosseri has talked about how the feature will mean creators on the platform aren’t necessarily locked into Threads, which could be comforting for people who want to have a little more control over their social media identity.

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