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Meta’s Threads opens up ads to global advertisers


Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to

The expansion will allow eligible advertisers to reach Threads’ over 320 million monthly active users, and it will include access to an inventory filter to control the sensitivity level of content next to which the ads run. Meta CEO Mark Zuckerberg told investors on the company’s most recent earnings call in January that he expects Threads to reach over 1 billion people over the next “several years.” He also noted that the network had been adding “more than 1 million signups per day.” That competitive edge, built on the base of owning and operating some of the world’s biggest social networks, is something Meta is now defending in its antitrust trial with the U.S. Federal Trade Commission.

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