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Metalab goes from quietly building the internet to investing in it
Canadian interface design firm Metalab launches Metalab Ventures to invest in the product-led startups it helps.
Metalab Ventures raised $15 million in capital commitments for its first fund to invest in product-led startups where strategy, design and technology are the key differentiators. Metalab Ventures seeks out founders who “believe in the power of design as a tool to be able to connect with users in a way that’s different and special,” he said. The company performs diligence on thousands of founders each year to determine who it will help, and that same process was shifted to Metalab Ventures in the way it evaluates investments, Des Cotes said.
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