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Microsoft Bets on Latest 'Call of Duty' To Power Up Video Games Strategy
Microsoft is seeking to boost its video games business with the release of the latest instalment of the Call of Duty franchise on Friday, pushing to increase subscription revenues through the new game to offset falling Xbox console sales. Financial Times: Black Ops 6 is the first of the best-selling...
Financial Times: Black Ops 6 is the first of the best-selling series to be launched on the tech giant's Game Pass subscription service. It represents the biggest test of the company's gaming strategy[ non-paywalled link] since its $75bn deal to acquire Activision Blizzard -- makers of Call of Duty -- received sign-off from regulators last year. Microsoft hopes that the release will help achieve its target of reaching 110mn Game Pass subscribers by 2030, a substantial rise from 34mn in February this year.
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