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Microsoft could be about to rebrand its AI into Windows Intelligence rather than Copilot
Can Microsoft's marketing take a bite out of Apple's AI branding?
Of course, you can't copyright the term Intelligence, but the possible decision to join Apple's branding choice suggests Microsoft sees it as a way to align the idea of an AI-fueled operating system in the minds of customers. The shift from chatbot to a more card-style system, a new Copilot Discover page that adjusts to match your interest based on conversations with the AI, and other updates cement that fact. Plus, features like Click to Do, which uses AI to offer interactive commands on your screen relevant to what you're doing, is a very helpful addition, as is the Recall tool for finding things you were looking at recently on your computer, document, webpage, video, or elsewhere.
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