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Microsoft Is Calling Too Many Things 'Copilot,' Watchdog Says


An anonymous reader shares a report: Microsoft has a long history of being criticized for coming up with clunky product names, and for changing them so often it's hard for customers to keep up. The company's own employees once joked in a viral video that the iPod would have been called the "Microsof...

An anonymous reader shares a report: Microsoft has a long history of being criticized for coming up with clunky product names, and for changing them so often it's hard for customers to keep up. "There is a delusion on our marketing side where literally everything has been renamed to have Copilot it in," one employee told Business Insider late last year. NAD called out Microsoft's "universal use of the product description as 'Copilot'" and said "consumers would not necessarily understand the difference," according to a recent report from the watchdog.

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