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Microsoft Is Forcing Its AI Assistant on People—and Making Them Pay

The tech company has made Copilot part of its 365 subscription service in several markets and raised prices.

Some users said on social media that Copilot pop-ups reminded them of Clippy, Microsoft’s widely derided Office helper from the late 1990s, that would frequently offer unsolicited help. Copilot, which is built with technology from OpenAI, is a key part of Chief Executive Satya Nadella’s plan to keep expanding Microsoft’s software business for consumer and corporate customers. Jared Spataro, who heads marketing for Microsoft’s workplace AI efforts, has told employees that ChatGPT Enterprise is Copilot’s biggest competitor, according to a person familiar with the matter.

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