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Microsoft Is Launching a Mobile Game Store

During a Bloomberg event today, Xbox president Sarah Bond said the company plans to launch a mobile gaming store to rival Apple and Google. "According to Bond, the as-yet-unnamed store will launch in July on web browsers, rather than a designated app, with Microsoft's recently-acquired Candy Crush S...

During a Bloomberg event today, Xbox president Sarah Bond said the company plans to launch a mobile gaming store to rival Apple and Google. "According to Bond, the as-yet-unnamed store will launch in July on web browsers, rather than a designated app, with Microsoft's recently-acquired Candy Crush Saga serving as a day-one tentpole franchise," reports GeekWire. Bond told Bloomberg that the new Microsoft mobile store "goes truly across devices -- where who you are, your library, your identity, your rewards travel with you versus being locked to a single ecosystem."

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