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Microsoft is slowly building to a future where ‘every screen is an Xbox’

What is a console?

And following the success of previous multiplatform games, most notably Minecraft, rival platforms like the PS5 and Nintendo Switch are increasingly becoming a part of the overall concept of Xbox. It doesn’t need every Xbox gamer to sign up for Game Pass or buy a console, but having both options, along with all of the other ongoing initiatives like cloud and mobile, creates the crux of what the brand is now and where it’s headed. For years, Microsoft has been in a steady third place compared to its biggest rivals, and both PlayStation and Nintendo have largely stayed firm on the idea of selling consoles with big exclusive games.

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