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Microsoft launches a Pro plan for Copilot

Microsoft is launching new subscription options for Copilot, its suite of AI-powered productivity tools -- and expanding general eligibility.

But given the cost of running GenAI models in the cloud, getting Copilot from expenditure to reliable revenue generator will require sustained — and large-scale, ideally — growth. And they have priority access to the newest GenAI models underpinning Copilot, including OpenAI’s GPT-4 Turbo, for what Microsoft claims is better performance during peak times. In the first half of 2024, Copilot will expand to Arabic, Czech, Danish, Dutch, Finnish, Hebrew, Hungarian, Korean, Norwegian, Polish, Portuguese, Russian, Swedish, Thai, Turkish and Ukrainian.

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