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Microsoft readies launch of its own mobile app store
Microsoft announced that they will be launching a new mobile games and app store to compete with Apple and Google Play.
Microsoft announced this week that they plan on launching their own mobile game app store to compete with Apple and Google. Bond continued, saying that there was a clear opportunity for Microsoft to compete based on a store that “goes truly across devices — where who you are, your library, your identity, your rewards travel with you versus being locked to a single ecosystem.” It seems that their three-year legal battle has paved the way for other competitors to move into the mobile app and games space, and Microsoft has never been known to turn its nose up at an opportunity.
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