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Microsoft says 'the hype is real' as Asus ROG Xbox Ally X preorders are 'sold out'
The Asus ROG Xbox Ally X costs $1,000, but Microsoft says it's “sold out” at some retailers
Despite the eye-watering price tag, which means the Asus ROG Xbox Ally X costs twice as much as a Nintendo Switch 2, Microsoft has celebrated the handheld’s pre-order demand. Retailers haven’t exactly had time to prepare for launch either, as Microsoft announced the price and pre-order date with less than a month to go before the handhelds’ release on October 16. However, if the Asus ROG Xbox Ally handhelds are to be a genuine success, they’ll need to attract more than day one adopters.
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