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Microsoft seemingly admits "ads" on Windows 11 Start menu are in the works

Microsoft may finally be coming clean. With a new hidden change, the tech giant seems to acknowledge that "ads" on the Windows 11 Start menu are real, though it could also mean more ads are coming.

Interestingly, Albacore also noticed a new UDK API for requesting the "EdgeMicrosoftUserId" for User Profile Personalization purposes, so these two might be related, as in we might get Windows 11 Start menu ads based on our Edge browsing habits. Although not the same thing, this does remind a bit about the recent UCPD driver that Microsoft quietly added to block Registry changes related to default app switching. A former Microsoft UX head made a sarcastic remark about the situation and another ex-engineer criticized the " comically bad" performance of the Start menu.

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