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Microsoft will compete with AWS to offer a marketplace of AI apps and agents

Built atop Microsoft Cloud, the new platform lets customers quickly onboard new AI tools without having to worry about security risks.

The core idea behind Microsoft Marketplace is to streamline the process of shopping for and deploying AI solutions for enterprise customers at a time when new AI-powered apps and agents are proliferating at a breakneck speed. "When you acquire a Copilot agent or an app running on Azure from Microsoft Marketplace, it's provisioned and distributed to team members aligned to your security and governance standards." Microsoft isn't the only company betting that it can profit by serving as an intermediary between AI developers and businesses that are looking to onboard the technology (and which are also perhaps a bit baffled by the sheer variety of new apps and agents that are available).

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