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Microsoft’s harebrained idea to offset AI emissions involves burying poop underground – and it stinks of greenwashing
Hyperscalers are scrambling to take on green deals in a move to overshadow spiralling emissions
In a blog post dissecting the report, Microsoft President Brad Smith revealed the firm’s total emissions – including Scope 1, 2, and 3 – increased by 23.4% compared to its 2020 baseline due to AI and cloud expansion. Moreover, perhaps I missed it, but Microsoft and counterparts also weren’t exactly bending over backwards before the generative AI boom to plant millions of trees or bury excrement thousands of feet underground. Cutting through the mind-numbing corporate jargon we’ve come to expect from big tech companies, the “immediate benefits” comment stands out here and speaks volumes about how Microsoft - and its counterparts in the industry - view the topic of sustainability.
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