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Microsoft’s new Xbox mobile gaming store is launching in July

The Xbox mobile store will be web-only at launch.

Speaking at the Bloomberg Technology Summit earlier today, Xbox president Sarah Bond revealed the launch date and how Microsoft is going to avoid Apple’s strict App Store rules. Bond says Microsoft will “extend” beyond the web, hinting that it could eventually launch a true rival to Google and Apple’s mobile app stores at some point soon. “We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play,” said Microsoft Gaming CEO Phil Spencer in an interview with the Financial Times last year.

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