Get the latest tech news
Microsoft’s next big AI push is here after a year of Bing
Microsoft has an AI Super Bowl commercial ready.
“We’ve seen [Bing] share grow,” says Yusuf Mehdi, executive vice president and consumer chief marketing officer at Microsoft, in an interview with The Verge. This new Super Bowl commercial for Copilot is a surprise from Microsoft in many ways after using the multimillion-dollar ad slots in the past to remind the world why its software matters and telling emotional stories of gamers with disabilities. Microsoft is also looking at running advanced AI models locally on PCs, something we’ve seen Nvidia and others focused on in recent months, and making more use of the NPU hardware that’s starting to ship in Windows laptops.
Or read this on The Verge
