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Microsoft's Xandr grants GDPR rights at a rate of 0%
noyb has filed a GDPR complaint regarding transparency issues, the right of access and the use of inaccurate information about users
One such platform is run by Microsoft subsidiary Xandr, which allows advertisers to buy ad space on websites or in mobile apps in a fully automated way. Previous research has shown that Xandr collects hundreds of sensitive profiles of Europeans containing information about their health, sex life or sexual orientation, political or philosophical opinions, religious beliefs or financial status. noyb has now filed a GDPR complaint with the Italian data protection authority (Garante) regarding transparency issues, the right of access and the use of inaccurate information about users.
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